**THE 2017, 27th annual 4TH ON BROADWAY @ MACKENZIE WILL BE A THREE DAY EVENT**

More information coming soon

 
 

JULY 2ND - Amigos La Raza on the Plaza Street Dance 

Artists TBA

 

JULY 3RD - Texas Country Street Dance

featuring The Randy Rogers Band

 

JULY 4TH- Fun run, Parade, Picnic In The Park & Evening Concert

 

Our Mission 

To enhance the quality of life and embrace the unique history, heritage and culture for all citizens of Lubbock and the Llano Estacado region by promoting the arts and tourism while contributing to the area’s economic vitality.

Broadway Festivals, Inc. (“BFI”) is a non-profit corporation whose purpose is to organize, conduct and finance downtown celebrations to focus attention on the historical significance and overall importance of the central core of Lubbock, Texas.  Presently, BFI sponsors the 4th on Broadway Celebration, held each Independence Day.  In the past, BFI helped found the Buddy Holly Music Festival, the Lights in the Canyon Holiday Festival, Lights on Broadway Holiday Celebration and the 4th Corps Youth Program.  Broadway Festivals, Inc. was developed out of the very successful 4th on Broadway Celebration originally established by the Committee of Churches in 1990. 

The 4th on Broadway @ Mackenzie has been recognized as the Largest Free Festival in Texas.