Public Relations/Social Media Internship

Help plan and organize the region’s longest running and largest Festival.

Broadway Festivals, Inc. –Fourth on Broadway Celebration
Organization Profile: Founded in 1991, Broadway Festivals Inc. ("BFI") is a non-profit corporation whose purpose is to organize, conduct and finance downtown celebrations to focus attention on the historical significance and overall importance of the central core of Lubbock, Texas.

The Event: Lubbock's "Fourth on Broadway" celebration is the largest free festival in Texas. Held on June 29 - July4th, it consists of two Street Dances held on the nights of June 29 and July 3rd, and an all day Fourth of July celebration including a large Parade, a Picnic in the Park, and an Evening Concert with Fireworks in Mackenzie Park. As a whole the celebration draws over 150,000 people. An Event Chairperson coordinates the event and directs a Steering Committee of dedicated volunteers. The Chair and the Committee are supported by Broadway Festival's Executive Director and its Board of Directors.

The Internship: The BFI internship program involves a variety of projects, including research, writing, event coordination and staffing, media pitching, and brainstorming. You will work closely with the Executive Director, the Event Chair, and members of the BFI Board and the Steering Committee. Duties include:

  • Social Media upkeep - Maintain and promote the event across all social media platforms.

  • Other Media Relations duties –Write Press Releases/Media Advisories to be distributed by the Owen

    Group, update media lists, help with speakers bureau.

  • Event Planning/Production duties –Help with vendor/parade applicants, attend Steering Committee


  • General office duties – Help check mail, answer phones, run errands, research grants.

    We are looking for an Intern seeking experience in public relations, particularly the non-profit sector. Applicants should have excellent writing and critical-thinking skills as well as a commitment to the challenge of public relations. We offer a friendly and fast- paced environment to any student looking to gain great experience in the PR and event planning fields.


  • Be actively enrolled in, or a recent graduate of, a university communications, public relations,

    marketing, business or other related program.

  • Possess excellent writing skills, strong work ethic, the ability to juggle several tasks at the same time

    while meeting deadlines, and good organizational skills.

  • Detail-oriented, self-motivated, creative, resourceful, and possess a sense of humor.

  • Strong creativity and ability to bring new and innovative ideas to the table when it comes to social

    media and promotions.

  • Computer skills, including a working knowledge of Microsoft Word and Excel.

Duration: Positions are available beginning in the spring and into the summer. Applicants who can be in Lubbock on July 4th are preferred.
Hours: 10-20 hours per week, Schedule is negotiable.
Compensation: As a non-profit we are unable to offer monetary compensation beyond some basic expense reimbursement and mileage –but you will meet and work with some of our community’s best leaders. Past interns have found that they receive great work experience and solid professional training. Intern may also be eligible for college credit dependent on university requirements.

Email resume with a cover letter explaining why you would be a good fit for our internship to Broadway Festivals at for consideration.