**THE 2016, 26th annual 4TH ON BROADWAY @ MACKENZIE WILL BE A THREE DAY EVENT**
JULY 2ND AND 3RD - LA RAZA AND TEXAS COUNTRY STREET DANCES
JULY 4TH - PARADE, PICNIC IN THE PARK AND EVENING CONCERT
To enhance the quality of life and embrace the unique history, heritage and culture for all citizens of Lubbock and the Llano Estacado region by promoting the arts and tourism while contributing to the area’s economic vitality.
Broadway Festivals, Inc. (“BFI”) is a non-profit corporation whose purpose is to organize, conduct and finance downtown celebrations to focus attention on the historical significance and overall importance of the central core of Lubbock, Texas. Presently, BFI sponsors the 4th on Broadway Celebration, held each Independence Day. In the past, BFI helped found the Buddy Holly Music Festival, the Lights in the Canyon Holiday Festival, Lights on Broadway Holiday Celebration and the 4th Corps Youth Program. Broadway Festivals, Inc. was developed out of the very successful 4th on Broadway Celebration originally established by the Committee of Churches in 1990.
BFI’s events are open to the public and have an estimated 100,000+ attendance from Lubbock and the surrounding communities. Through its events BFI strives to offer entertainment for everyone and to showcase the unique culture that makes Lubbock an exceptional place to live.